7 Factors that Boost Google Search Ranking

There’s no doubt that Google is by far the most popular search engine in the world. It has turned into a verb – no longer do we look things up on search engines, but Google them instead. Since its inception, Google has dominated the search engine market in every aspect. Statistically, more than 90% of the searches are made through Google today.

In recent years, Google search results have become a game changer for businesses in different industries. With the increasing reliance on technology, it has become crucial for a company to invest in its online presence. This is where Google search results come into the picture. They have allowed brands and organizations to attract more website traffic through search engine optimization. It has not only helped businesses to attract clients but has positively affected their sales.

When we talk about Google search results, talking about the importance of Google Search Rankings goes without saying. They play an important role in boosting website visibility and enabling more people to connect with your business. It’s important to understand that many elements affect the Google search ranking of your website.

Understanding the Google Search Factor

A ranking factor is one of many small data fragments Google scrutinizes to understand how well a webpage responds to a search query. Let’s understand this through an easy example. If a person searches for “best wall paint art,” Google will use the ranking factors to showcase relevant content to help the searcher.

It’s important to understand that these factors can include anything from image loading time to the page’s content quality. This is due to Google’s commitment to providing users with the most relevant data regarding their searches.

7 Factors That Can Help You Boost Google Search Ranking

Getting the highest Google search ranking is every website owner’s dream. The boost it adds to business growth is too important; business owners, hence, try to optimize their websites. But, the reality stands contrary to popular wishes. The truth is that it’s nearly impossible to optimize everything according to Google’s industry-leading standards. No matter what you do, there’s always some room for improvement.

It’s true that one cannot achieve perfection when it comes to achieving high Google Search Rankings. But a few key factors can help you make the cut. This blog will walk you through some elements that can help your website get noticed by Google.

1. Engaging and Informative Content

‘Content is King’ is a term often used in the present times, and it does make sense regarding Google searches. Putting high-quality content on your website is the tried and tested rule for boosting your Google rankings. If you are a website owner capable of producing relevant and quality content, you have the potential to shoot up in rankings. With crisp and engaging content, you can increase your chances of getting featured atop Google’s SERPs.

2. Backlinks

If there’s anything that comes next to content for Google search ranking, then it’s backlinks. You can think of backlinks as the backbone of your website. The incoming links from other websites can significantly impact Google’s strategic algorithm. It sends Google green flags that your website is credible and contains relevant content. And eventually, Google can use this critical information to enhance your positioning on its search algorithm.

3. Keyword Optimization

Keyword optimization plays a pivotal role in securing higher Google search rankings. When optimizing a website, it’s essential to insert all the relevant keywords that are popular among searchers. This way, you can provide users with search-related content and increase your chances of featuring on the top. Keywords can also help businesses understand their clients’ search habits. This way, they can offer them the services and products they are looking for.

4. Mobile Friendly Content

Today, we are surrounded by all types of mobile devices; foldable phones, older smartphones, tablets, and iPads. The abundance of these devices led Google to take a mobile-centric approach in 2019. Since then, it has become mandatory for website owners to optimize their online presence catering to mobile devices.

Today, there are more than 4.2 billion mobile internet users around the globe. Any website owner who wants to make a lasting impression must act accordingly. Having mobile-friendly content on your website has countless benefits. It increases your user base and helps Google recognize you.

5. Website Loading Speed

Out of the many ranking factors, website loading speed is another element that can impact Google Search Rankings. When we talk about website speed, many aspects come under consideration. This includes the metrics that Google considers to be significant for user experience. It measures the overall speed and responsiveness of the website.

In a nutshell, your goal as a website owner shouldn’t be to beat your competitors. But to declutter a few seconds and improve your site’s loading speed.

6. Website Security

With internet security becoming crucial, it has also become a key factor in Google’s ranking. It is a part of Google’s initiative to protect the communication between the user and the browser. Today, HTTPS protocol has become necessary to make it through Google’s search ranking standards. You must have a website that fulfills the basic security architecture to ensure your place in top Google searches.

7. On-Page Experience

Running a successful website has a lot to do with the value you offer users. This is why the on-page experience of your website has made our list. Today, it’s become essential for websites to have a smooth user experience. It not only allows users to navigate through the site but can also improve your rankings in SERPs.

Today, Google has surpassed every other search engine when it comes to innovation and accessibility. It is only because it continuously upgrades its protocols while maintaining search standards.

Anyone who owns a website and wants to appear at the top of Google searches must follow Google’s guidelines. It’s the only way to make yours stand out in a sea of billions of active websites. Are you looking to improve the rankings of your website? If yes, you must get in touch with SEO professionals who can help you achieve your SEO goals.