Why does your competitor’s content rank better than yours? Maybe they already have a larger audience or better domain authority, unlike yours. When it comes to improving SEO, there are numerous factors to keep under consideration.
But, this shouldn’t be the reason to feel demotivated. There are numerous ways where you can use their content for your benefit. One way is through content scraping or web scraping.
According to experts at SellerMetrics, developer of the best Amazon PPC software, not optimizing your pages is one of the most common mistakes committed by startup companies. This is particularly true for e-commerce businesses as there’s hardly a way to make your products visible on SERPs if don’t apply any form of SEO.
With many reliable SERP API tools, you can gain insights into what your competitors are doing. However, it would help if you explore how to use the tools to your advantage. This article will guide you to use content scraping to improve your SEO ranking.
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Content Scraping? What is it?
Assume that you want to see how your competitors are using the titles on their blog posts to gain more clicks. Like most marketers, you can visit their website, navigate each blog, and paste the titles in a separate spreadsheet.
This is more time consuming and require a lot of hard work.
What if you have a tool or a program like SERP API, which can do the work for you?. The content scrapers will gather all the blog titles alongside their links and metadata descriptions.
Google SERP API scraps your content before adding it to its index. This is how it ranks the content on the search engine. But, Google will penalize you if your content is plagiarized from some other website.
Therefore, to make your content unique, you need data that enables you to plan your marketing strategies and boost SEO.
Ways To Use Content Scrapers To Improve Your SEO
Here, you will find six ways to use content scrapers that help in boosting your SEO ranking. For more tricks and tips to improve your website’s visibility you can take up Digital Marketing Courses. Without any delay, let’s get into the discussion.
Scraping Organic Keyword Results
Keyword research is crucial and an important aspect on which the ranking of your content highly depends. You can use content scrapers to find out what keywords are used by your competitors for higher ranking. Moreover, you can find out what paid campaigns they are running and the metadata they are using.
With WMS they offer a SERP API, you can scrape the most competitive keywords. The tool is simple to use and generate quick results. You just need to add the keyword, and it will generate a list of potential keywords along with their ranking.
Searching For Adword Copy
Some website blocks content scrapers from searching their keywords and metadata. Adwords are not blocked and can be used to scrape their content insights. Using SERP API, you can perform Adword research, which will generate a keyword list that your competitor’s domain has purchased through Adwords.
Finding Your Target Audience Via Blog Comments
Comments on the blog are an excellent way to connect with your potential audience and, eventually, to improve your SEO. You can also boost your SEO through guest blogging if you have connections with popular influencers.
You can search in the blog comments and ask for influencers to write for you. To find the influencers interested in guest posting, you can scrape your comments. This doesn’t involve scraping your competitor’s blog comments.
Determining The Best Categories For Google SERP API
Not all of your blog posts can show up on the first page of search engine results. Therefore, you need to find what makes a blog post stand out among the rest. Is it the keyword or the title itself that can make the difference?
By using the SERP API tool, you can find out the best and popular blog post categories. The tool will generate a list of categories and organize them on the basis of statistics. Thus, you will gain an insight into what categories you should be focusing on to engage your audience.
Building Backlinks From Popular Forums
Being an essential part of SEO, you need to build backlinks from reputable sites to boost traffic on your page. Forums, including Reddit and Quora, can help you find questions and content related to your business, and you can link the source to your website.
With SERP API, you can easily scrape the data and sort the content as per your relevance. Some forums have an in-built SERP API tool, which you can access and scrape the data.
If you use the content scraper tool to search top questions, you need to configure the tool to show posts that include answers. This way, you will save time when you have to write the content.
Getting Data For Blog Posts
If you are writing a report, product information, or case study, you need to find and mention accurate data. Thus, you can use a web scraper that can pull the product information from reputable and authentic websites.
SERP API tools provide factual data from different websites within a short time. Also, if you want to mention the top list in some categories, the tool will help you fetch actual information from various websites. The more external links your blog post have, the more quality and traffic your content will receive.
Final Thoughts
Web scraping is the biggest help to marketers when it is used in the right way. For starters, make sure you have the right SERP API tool as you have to perform heavy content scraping, which requires fetching details from multiple sites.
Make sure to use all the scraped information, including keywords, AdWords, PPC ads, and metadata, to your advantage. Also, scrape your own website’s information to know more about your data to plan your marketing strategy.