The choice between online casinos and land-based casinos is controversial. It’s like choosing between a smartphone and a tablet computer because any communication means are mutually complementary.
However, the development prospects of online casinos are much more significant – this is the reason for their widespread popularity. The unique form of entertainment is gaining momentum around the world while the group form is dying out. The demand for land-based casinos has dropped significantly since the time the Internet became wireless.
The virtualization of the business environment is not accidental. High technologies made it possible to ensure the continuity of commercial processes. They provided an entirely new space (online casino platform) for conducting gambling activities. Such changes bring benefits for both medium and large businesses while fundamentally changing the casinos’ organizational structure.
We present you with ten indisputable advantages of an online casino to prove that it is much more profitable to organize and maintain such a business than a land-based casino.
According to the agency France Press, virtual sites’ profitability from 2010 to 2014 increased by 28%. The forecasts for the development of the virtual gambling industry in 2017 are also very favorable. An increase in the mobile market’s investment attractiveness and significant changes in legislation increases the liquidity of online casinos. A new dynamic can already be traced – the Internet segment occupies 15% of the European market and is almost equal to the land segment in terms of income.
The main difference between online casinos and land-based ones is that online casinos do not depend on such constraining factors as geography and time. There is an opportunity to play without leaving home at any time of the day or night.
3. Low operating costs
A large amount of initial investment in a land-based casino may not pay off even after a year, because in addition to registering a legal entity and obtaining a license, it is necessary to start the entire gambling zone, including searching and renting a gambling room, hiring personnel, purchasing equipment and furniture for a casino, depreciation, and much more.
The online casino platform is distinguished by minimal investment, which allows you to save on licensing costs and get rid of legal hassle. All that needs to be done is developing or purchasing ready-made software for online casinos, setting up payment mechanisms, and launching the website.
4. Fast promotion and accurate analytics
Much depends on competent promotion. Advertising of a land-based casino is often expensive and not consistently effective; moreover, advertising (print or outdoor) is also not profitable, especially for small and medium-sized gambling businesses.
To avoid damage to the budget and reputation, online casinos resort to contextual advertising, which works exclusively with the Internet audience, and mobile analytics and tracking tools to track bets and player behavior, offering incentive bonuses and generous rewards in return. This approach simplifies the development, coordination, and implementation of promotional offers to clients.
5. Free games
The main advantage of online casinos over land-based casinos is to provide an opportunity for beginners to learn games such as online poker, blackjack, baccarat, and roulette. Training takes place in real-time but without accurate rates, which is a proven way to turn new visitors into repeat customers. By the way, it should be said that the word “demo game” does not exist in land-based casinos.
6. Possibility of diversification
Sports betting (sports betting), which are distinguished by their interactivity, quick payback (maximum three months), and growing interest among sports fans, will help diversify the casino games portfolio successfully.
Although the mobile gambling market’s possibilities are well studied, they are not entirely in use. Land-based casinos, as a rule, are slowly adapting to the actual needs of portable market players. In this respect, online casinos are one step ahead. Online casinos guarantee accessibility and compatibility with various devices and mobile operating systems, especially Android and iPhone. At the same time, you can play your favorite games in the browser of a mobile device and use mobile applications.
8. Lack of dres’ code
Over the years, the rules of the dres’ code in casinos have become more loyal. However, visiting many land-based gambling establishments still provides for a strict appearance, while online casinos, on the contrary, remove the dres’ code as a concept imposed from the outside.
Land-based casinos operate mainly in two currencies. Online casinos offer a wide range of electronic deposit methods and a choice of currencies. Foreign clients will appreciate the functionality and flexibility of this approach.
10. Support 24/7
Trust is always built on communication, so the need to create round-the-clock technical support should be acute. For users’ safety and comfort, online casinos already provide round-the-clock support, providing high-quality customer service.
The gambling market introduces a new form of business – online casinos – which have significantly more advantages than land-based casinos. However, before starting a business, risks and requirements should be weighed against expectations. MOA gaming encourages choosing favor of an online casino and is ready to help in its creation.