Not all users turn off the smartphone when you watch the video, the developers YouTube probably understands, therefore, proposed a new format for advertisers.
Vertical video ads can be any size, including square, told Google. When the viewer sees the ads, the video player itself will adjust to its size. Vertical video pravoprimenenie can cover 75% of the screen, and when you deploy and the entire screen.
One of the first who tested the vertical format was the Hyundai. Her vertical is helped the automaker allegedly to increase awareness about the brand by 33%, and sales volume by 12%.