The Galeries Lafayette group deploys: Pay for chinese customers


Deployment: Pay is effective from the 25th of September.
© AFP/ STEPHANE DE SAKUTIN

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The Galeries Lafayette group announced on Wednesday to be “the first company” to offer the system of payment by mobile phone: Pay, very popular in China, in Paris to the attention of chinese customers, fond of luxury, and accustomed to pay for their purchases with their smartphone. “Welcoming each year more than 15 million international visitors, the Galeries Lafayette group is the first company to propose regulations through: Pay in its two flagships parisian Galeries Lafayette Haussmann and BHV Marais,” said the group in a press release. The deployment of: Pay, carried out in partnership with Vérifone and BNPParibas, says the group, is effective from the 25th of September.

The nearly 2 million tourists from china (in 2016) who come to France cannot pay with their credit cards and are forced to walk around with large amounts of cash, which makes them the prime targets of thieves and robbers. With this agreement, the French group met ” at the disposal of its chinese customers, a payment environment familiar, convenient, and secure, payments through through a QR code generated directly on their smartphones “, welcomes it. In China, where Facebook, Twitter and Instagram are prohibited, the most popular social network – 600 million users – is: developed by the giant Tencent, and which proposes a system for secure mobile payment.

Reassure the tourists

Its major competitor is AliPay, developed by the chinese giant Alibaba, and is used by 520 million people. The Printemps department store has already installed a payment terminal AliPay, the hotel group, AccorHotels has, meanwhile, opted for the banking network for chinese UnionPay. In a recent interview, the director-general of Alibaba in France, Sébastien Badault, announced that the goal of the chinese giant was to develop its payment system in france, to allow “that Paris or any city in France are cities cashless” and thus reassure them about their security.

Chinese tourists spend an average of more than 200 euros per day and per person, according to the latest figures from the regional tourism committee of Ile-de-France, and more than a third of their budget is devoted to shopping. In 2016, due to the security risk after the attacks, and various attacks, Paris and Île-de-France reported a decrease of 21.5% of the chinese tourists. They have started their return in the first half of 2017, with an increase of 29.5 %.

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