After betting on skiing last winter, Outaouais Tourism is concentrated on the bike in order to attract visitors to the region this summer.
The budget allocated for the promotion of cycling in the Outaouais has increased almost tenfold this year, reaching $ 170,000. So about 20% of the budget of almost a million dollars of Outaouais Tourism summer campaign which is dedicated to attractions for young and old cyclists.
The humorous approach in recent years has given way to a promotion-based visual and proximity. Images captured at different corners of the region by the local firm Orkestra and advertisements in which the short distance from various attractions will therefore be used to attract visitors.
“It was time to change our approach, emphasizes the Outaouais Tourism President Manuela Teixeira. It will now focus on evocative images of nature, evoking outdoor excursions and made love being outside. ”
Social media will still be put to use, especially with the use of words #outaouaisfun-click #Gatineau and # GatineauVilleVélo. The three target markets Outaouais Tourism remain unchanged. The areas of Kingston, Ottawa and Montreal and will be courted.
While noting that the tourism industry in the Outaouais has before it “a challenge” to beat the “beautiful performance last summer,” Ms. Teixeira says the area is “good part” to get there.
Particular attention will also be paid to “welcome” visitors, said the president of Outaouais Tourism. The reception is of course a lot to the discretion of the visitor experience, but can also affect their retention, said Ms. Teixeira.
“We want to ensure that people [in the industry] talk about what others have to offer and the fact that everything is close,” she explains.