(Lac-Brome) A beautiful summer day, bright sunshine overlooking Silver Lake Brome. A natural scene setting conducive to the launching of the tourist season in the municipality of the same name, which took place Tuesday noon at the old courthouse.
The decor made you want to stop for a moment to admire the picturesque landscape of the place. And that’s exactly what Tourism Brome Lake, newly established, is with the theme of this year: “Take a break. Let our nature fascinate you. ”
This year, tourism promotion takes a new turn in Brome Lake with a greater involvement of the municipality. “Our intervention is not motivated by the dissatisfaction of those who were previously involved in the promotion of tourism, on the contrary, said Mayor Richard Burcombe. Today, we must go further. ”
The municipality “has everything it takes to be a tourist destination,” recalled the elected. Brome Lake enjoying “a huge tourist potential,” four facets of the municipality will be put forward, are “the beauty of (his) environment”, “(his) heritage and rich history,” “abundance and excellence in cultural activities and outdoor “as” the quality of local gastronomy. ”
“Yes, we have a fascinating nature, which is much more than the sum of these attractions,” stresses however Louise Morin, consultant and head of tourism in the municipality.
For all tastes
“Superbly” opened with The Spring murderers, the summer tourist season offers a plethora of activities.
History buffs and heritage buildings can visit the Brome County Museum, which will be open daily from 10 am to 17 pm. Until October 10, an exhibition on the birth of radio, and another on the Battle of the Somme will be presented to visitors. That’s not counting the permanent collection, the archives over a century old and the children’s museum.
In addition, the Brome Lake Theatre will present its 31st season this summer, the fourth offering performances in French and English, all in a renewed decor (see story on page 5). During this season, which will begin Saturday with a performance of Gino Quilico and Ensemble Triosphere, visitors can see works such Moonlight and Magnolia and Better Late.
Some big names, including Albert Millaire and Natalie Choquette, also go up on stage at the theater during the summer, as the Chiclettes, training and Vintage Wine Bowser & Blue.
“Artists like to happen here because of the intimate atmosphere of the place and the charm of the village,” said the general and artistic director of the theater, Nicholas Pynes.
Finally, Duck Festival will return this fall. It promises a renewed event, time for a weekend. “It has two facets. First, restaurants, hotels and gastronomy duck, meeting under the theme “Gourmet Gourmand” and the Street Festival, “lists the developer Antoine Gaudet, who also benefited from the launch Tuesday to unveil the poster official of the party.
The Chamber of Commerce of Brome Lake is not better, as the body will also contribute to foam tourism and local purchasing in the municipality. First, it was learned Tuesday that the light festival will be back in December for the second year; Then, in the local purchase program, the promotion will be carried out during major events. A coupon book will also be distributed to visitors to let them know the local merchants.
Finally, the Chamber of Commerce will present this summer Knowlton Tours, which consist of walking tours of the city streets. The guides, bilingual, will be dressed in period outfits to tell the story of the municipality.
Tourism Brome Lake also build on assiduous promotion through traditional media, social media and a web page, a prelude to a comprehensive site that will be launched in September.
Some dates to remember
The traditional Tour of Brome Lake will take place from Friday, June 17 to Sunday. Several hundred participants are expected at this running multiple tests.
The Quebec National Holiday will be celebrated on 24 June, while it will highlight Canada Day on July 2nd. That night, fireworks light up the sky of Brome Lake.
On July 8, lovers of horticulture will perform the tour of homes and gardens of Knowlton.
On 23 July, a performance of The Tragedy of Julius Caesar will be interpreted in the Douglas beach by an all-female distribution.
The pre-launch of the latest novel by the famous Louise Penny, A Great Reckoning, will take place on 27 August.
September 17 will be held Townshippers’ Day, autumnal festival bringing together the members of the English-speaking Eastern Townships community.
Duck Festival party will be back from 23 to 25 September
From 14 to 16 October, the Association will present its Litterary Knowlton Literary Festival.
Other events included in the calendar and are listed in a brochure available at the reception of tourists and in some shops.