The first special beer in the world for air travel.
For those who are afraid to fly, the best way to survive a long flight, relax with a bottle of cold beer. Unfortunately, at high altitude familiar foods do not seem so delicious, and there are several causes: low humidity, low pressure and noise in the cabin. As you climb the pressure and humidity decrease. At an altitude of 10 kilometers the humidity level is less than 12% worse than in the desert!
This combination of increased dryness and low pressure reduces significantly the sensitivity of the taste buds to sweet and salty. But it is also the smell of food. In dry climates olfactory receptors reduce the sensitivity, as a result, food seems tasteless. Finally, scholars argue that background noise causes us to perceive food more fresh. Yes there is food – even the beer!
To fix this, Hong Kong’s Cathay Pacific has developed a special “high altitude” beer Betsy, which supposedly welded, taking into account all the peculiarities of the perception of taste at altitude of 10 kilometers. The beer is named in honor of the first aircraft and served to passengers on flights to the UK. Its taste is known only that it is less bitter than the usual “down to earth” beer, informs Rus.Media.