TROIS-RIVIÈRES, The Musée québécois de culture populaire is no longer… long Live the Museum POP!
The place devoted to the quebec culture in all its forms has indeed taken a 180 degree turn with respect to its appellation and to its brand image. As The Short-story was revealed a few weeks ago, the leaders of the museum, located at the intersection of streets Laviolette and Hart in the city centre of Trois-Rivières were working well on this important project and was entrusted with the mandate to create the firm) Sidekick. The announcement was made in the late afternoon on Tuesday.
The stated goal of this change is to adopt an attitude that is more simple, more modern and more impactful without changing the operation or the mission of the place. In addition, it seems that the studies related to the positioning strategy of the institution, which have been carried out by the University of Quebec at Three-Rivers, have found that the previous name was long and difficult to remember.