Beyond the emergency plan

Au-delà du plan d’urgence

Trois-Rivières — This is not a coincidence if Guylaine Maltais is inspired by chefs to address the issue of emergency communications. For the past seven years, the president of PlanifAction was able to cobble together an efficient solution to assist organizations in both the public and the private sector in their emergency planning and risk communications.

“Do you imagine for a moment that the chief cook of a large banquet or a restaurant to wait for the arrival of her other guests to plan the menu and provide its resources and material logistics. It would be just impossible and unimaginable. No chef does not expect that the hell to be taken from his kitchen to act. It plans to advance”, shows it to emphasize the importance of planning for emergency communications.

It must be said that his professional career had well prepared to start his own consulting practice in the field in 2011. An internship within the regional Health authority of the time will be led to a position with the regional Direction of the civil Security. It will, among other things, to a mission in France and Belgium to see how the francophone organizations are in charge of the communication of the risks associated with nuclear power. “And, above all, to see how they are conducting campaigns of pre-distribution of iodine tablets because we are heading toward it,” says the one who has indeed participated in the two first campaigns of its kind in the region.


If his european experience is memorable because of the date of September 11, 2001 (she was in a meeting on nuclear power at the time of the terrorist attacks in New York), his transition to the private sector has been caused, ten years later, by the decision of the government not to proceed with the refurbishment of the Gentilly-2 npp.

PlanifAction guide and tools to its customers in their steps of implementation of emergency preparedness plan and communication strategies, while respecting their pace at every step. PlanifAction helps them to develop confidence in their abilities to respond to emergency situations or cope with a management crisis.

“The philosophy that I try to instill in my clients is to look beyond the emergency plan. The emergency plan is not a simple document, but rather a philosophy to develop in-house, especially as the planning is never finished. It is scalable, because the environment and the knowledge evolves, the people in charge change, new businesses with new risks, settled on our territory. We are planning, we participate, we learn, we improve, we change. A plan is never finished”, explains the specialist.

PlanifAction supports its customers from various sectors (municipal, governmental, industrial and private) in the development of their emergency measures, their public communications and with the new technologies of information which are attached to it. And it is distinguished by its expertise in risk communication and MSGU (social media in emergency management), a concept that she has been able to develop in partnership. Moreover, in Quebec, it has offered numerous conferences and web conferences on the subject in addition to participate in events on the same theme in France.

In addition to evolve emergency measures on the professional level, she contributes as a volunteer in his field within two support teams digital in emergency operation, VOST (virtual operation support team). In Canada, it is, therefore, a member of CanVost and on the international level the work within VISOV, which led him to be in daily relationship with other specialists of the emergency measures, francophones and anglophones, from around the world “in order to follow the rapid evolution of MSGU and teams VOST”.

Holding a certificate in crisis management of the international Observatory of crises, a training that she had followed to Paris, Guylaine Maltais wrote in the Magazine specialized in crisis Communication and sensitive in addition to having collaborated in the writing of a book, alongside the international expert, Thierry Libaert.

“We have just started a new project with the municipality of Batiscan, the implementation of a plan of emergency measures”, she says. Last year, his involvement in the alerts municipal Nicolet has been very useful during the floods of 2017, as well as his participation in the recovery phase of the flood waters in the City of Rigaud.

“I am honoured to have been approached by the RCMP to offer a specific training in the context of the planning for the G7”, she concluded.

PlanifAction in figures


Years of experience in the world of civil security, emergency measures and communications


Training is available


Years of collaborations with the UMQ


Percentage of customer municipalev


Add a Comment

Your email address will not be published. Required fields are marked *