New for Shawi in the Form

Du nouveau pour Shawi en Forme

SHAWINIGAN — To celebrate its 10th anniversary, Shawi in the Form unveiled Tuesday at the sports complex of the College Shawinigan a brand new logo and communication tools. These innovations reflect the dynamism around the healthy habits of life in Shawinigan.

Caroline Chartier and David Larochelle, coordinators Shawi in Shape, have proudly presented their all-new brand image with vibrant colors. The picture that has a arrow represents the movement and dynamism that this grouping puts forward. Shawi in Shape has also lifted the veil on a new web site as well as a page Facebook. The population will be able to share, using hashtags such as #movement and #shawienforme, what they will do in order to promote healthy lifestyle habits.

The grouping of partners has taken advantage of the disclosure to present its review of the actions of the past few years.

Since their beginnings, a number of initiatives such as the promotion of the 100 parks and green spaces, Access to Leisure, Shawinigan, and the Challenge of the nordic school Board of the Energy have been implemented by Shawi in Shape, and its partners.

The mayor of Shawinigan, Michel Angers was present at the launch to offer support. “I welcome the continuity of the movement, Shawi-Shaped and the involvement of all partners in the last 10 years, which are the promotion of healthy habits of life in Shawinigan. Moving is for me a personal priority, and also as mayor.”

Shawi in the Form invites people to use its new web site www.shawienforme.com and like his page on Facebook to be part of the movement.

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